Month: October 2009

Apple’s ad man changes roles, but another Apple fan will take his place

Posted by on October 31, 2009

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Update: As our loyal commenters have pointed out, Gizmodo (which was among the first sites to report that Clow was changing roles, echoing a piece in the industry journal Advertising Age) has followed up with an internal email from Clow where he says Miller's promotion does not imply that Clow is stepping away from his own leadership role with the company, including "keeping an eye on Apple."

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When many people think of Apple, they think of the ad campaigns that the company has used over the years:
  • The original "1984" Super Bowl ad that introduced the Mac to the world
  • The "Think Different" campaign that coincided with the return of Steve Jobs to the company
  • The iPod dancing silhouettes
  • "There's an app for that" -- the iPhone ads
  • "Hello, I'm a Mac. And I'm a PC." -- the Get A Mac ads
Apple's advertising agency is TBWA / Media Arts Lab, and the person who has been the creative force behind all of these ads is a man by the name of Lee Clow. The 66 year-old Clow has decided to step down as chief creative officer at the agency, although he'll remain chairman and global director of Media Arts Lab and fulfill other roles within TBWA.

Clow's replacement is no stranger to Apple. Duncan Milner is currently the executive creative director on the Apple account and is considered by many in the advertising industry to be the perfect replacement for Clow, a close friend of Steve Jobs.

TUAWApple's ad man changes roles, but another Apple fan will take his place originally appeared on The Unofficial Apple Weblog (TUAW) on Sat, 31 Oct 2009 12:00:00 EST. Please see our terms for use of feeds.

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Bendable Bridgestone e-Book Reader

Posted by on October 31, 2009

E-book reader, while being novel, has NOT actually taken the market by storm. But why are all the big names rushing to come up with an e-book reader? If trees are a scarce commodity and the Information Age sees no signs of retreating, it makes sense to produce e-book readers for the future market. A [...]

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How-to: geek up your pumpkin

Posted by on October 31, 2009

BOO! It's Halloween and it's also a Saturday, so let's not hear any pathetic excuses for not carving pumpkins. While we're no experts, we've got a few tips for making your jack-o'-lanterns better looking and more unique:
  • Always mark where you're carving first instead of freestyling, especially for the lid. Once the knife's in there's nothing you can do about it.
  • Want an accurate carving? Draw or print your pattern on paper first and then stick it on the pumpkin, so that you can use a pin to punch an outline.
  • Use a scalpel. Seriously, it's so much better than kitchen knives.
  • Be creative: consider using a variety of carving depths instead of just cutting out holes. It's best to start off with the darkest areas so that you know where the threshold is. If it's too shallow you can always scrape the trench.
  • Don't use candles -- they don't last and aren't safe for the kids and animals; many LED candles have a convincing flickering glow, so try those. Alternatively, why not convert a cheap solar garden light into a lid for your jack-o'-lantern? Or go Ben-Heck and try the Cylon mod?
  • Keep the seeds for roasting -- they make a good snack.
Feel free to refer to our gallery for the whole process. Enjoy and have a happy Halloween!

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How-to: geek up your pumpkin originally appeared on Engadget on Sat, 31 Oct 2009 11:03:00 EST. Please see our terms for use of feeds.

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TI New DaVinci DM368IPNC-MT5 1080p HD Reference Design for IP Camera and Video Analytical Applications

Posted by on October 31, 2009

TI (Texas Intruments) is one of the ARM licensees and is famous with its low power thermally efficient processor targeted for various usages. Just recently, the company has announced a new HD (High Definition) capable IP camera reference design named as DM368IPNC-MT5 as an effort to simplify and speed up customer design. Being powered by [...]

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Nintendo Announces Larger Dual Screen DSI LL to Compete Against Sony Playstation Portable in Gaming Segment

Posted by on October 31, 2009

Good news if you are one of the Nintendo handheld gaming DS console’s fans, the Japanese company has just announced that it will be releasing a next generation DS handheld machine to consumer market by November this year. Named as DSi LL, it will be designed with two 4.2-inch display screens, making it even more [...]

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Ideum’s 100-inch MT-50 multitouch table supports 50 simultaneous touch points (video)

Posted by on October 31, 2009

Surface? What Surface? Ideum, which popped out a rather gigantic MT2 multitouch table earlier this year, is now introducing another model that makes that fellow look like child's play. The 100-inch MT-50 is an outright beast, boasting 86 viewable inches, a 16 x 5 aspect ratio and a stunning 2,304 x 800 resolution. It was engineered for the Space Chase Gallery at the Adventure Science Center, which is one of several high-tech exhibits the company has deployed at the Nashville, TN-based science center. The table itself can support over 50 simultaneous touch points, and while the Flash-based software is obviously tailored for learning applications, there's nothing stopping this thing from becoming the world's next great arcade fixture. Hop on past the break for a drool-worthy vid.

Continue reading Ideum's 100-inch MT-50 multitouch table supports 50 simultaneous touch points (video)

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Ideum's 100-inch MT-50 multitouch table supports 50 simultaneous touch points (video) originally appeared on Engadget on Sat, 31 Oct 2009 08:50:00 EST. Please see our terms for use of feeds.

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iLuv ships weather-watching iMM183 dual dock iPod / iPhone alarm clock

Posted by on October 31, 2009

It belts out severe weather alerts as storms are barreling towards your domicile. It acts as a decent bedroom stereo. And it wakes you and the SO up to your own favorite jams -- all while charging your iPod or iPhone throughout the night. If those amenities sound like must-haves in your own life, you might be interested in knowing that iLuv's iMM183 dual dock alarm clock is now shipping, nearly a full year after being originally announced at CES. The pain? $149.99 -- but hey, that's a small price to pay to keep your dear media player / handset out of a tornado's eye, right?

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iLuv ships weather-watching iMM183 dual dock iPod / iPhone alarm clock originally appeared on Engadget on Sat, 31 Oct 2009 06:35:00 EST. Please see our terms for use of feeds.

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Jibbigo for Real time English-Spanish Translation Using iPhone

Posted by on October 31, 2009

It has been argued that it will not be necessary to learn a foreign language in the future. If technology can translate what we want to say to another language in real time, we need only to master one language and can communicate with anyone we like. Get your hands on the Jibbigo Speech Translator, [...]

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Tesla Roadster keeps on rollin’, goes 313 miles on single charge

Posted by on October 31, 2009

What could be a better feeling than beating a world record? Beating your own world record. The Tesla Roadster has put an extra exclamation mark on its world-conquering single-charge antics by raising the bar from 241 miles back in April to an even more impressive 313 this week. As you can see in that homemade "world record" sign above, that's 501 kilometers in metric terms, or pretty much the exact distance between Paris and Amsterdam. The Global Green Challenge in Australia -- where this feat was achieved -- allows only production battery-powered vehicles to compete, meaning that the new record is down to driver skill on the part of one Mr. Simon Hackett, and not some newfound techno mojo. Kinda makes those long recharge times seem like less of a burden, no?

Tesla Roadster keeps on rollin', goes 313 miles on single charge originally appeared on Engadget on Sat, 31 Oct 2009 03:47:00 EST. Please see our terms for use of feeds.

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USB 3.0 and SATA 6G put to good use: benchmarks

Posted by on October 31, 2009

The fine folks at both HotHardware and PC Perspective have run the new ASUS P7P55D-E Premium motherboard through its paces, which has the particular distinction of handling both USB 3.0 and the up-and-coming SATA 6G through controllers by NEC and Marvell, respectively. Lucky for us, both sites' tests came to similar conclusions. The Seagate Barracuda XT SATA 6G drive has almost zero improvement over SATA 3G, other than in some burst speeds due to the fancy cache on the 6G -- the bottleneck here is the drive, not the controller. Meanwhile, USB 3.0 has speeds that are roughly 5 to 6 times faster than USB 2.0 with the same drive, a huge win for fans of external storage the world over. Perhaps even better news is that an ASUS US36 controller card with USB 3.0 and SATA 6G support is a mere $30, so this stuff is already basically within reach to the average desktop user.

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USB 3.0 and SATA 6G put to good use: benchmarks originally appeared on Engadget on Sat, 31 Oct 2009 01:26:00 EST. Please see our terms for use of feeds.

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